Todo empezó en un concierto de Björk: el triunfo de la horchata artesanal
En la puerta de un concierto en Valencia, un grupo de amigos decidió plantar un carrito con la bebida de chufa. Poco después, el proyecto se convirtió en Món Orxata, y hoy tienen puestos en toda la ciudad. Los distingue el producto ecológico y sin pasteurizar
It all began at a Björk concert in Valencia, Spain. On May 30, 2003, four friends, Andoni, Yolanda, Nerea, and Antón, decided to set up a stall selling artisanal horchata in front of the venue. Despite skepticism from friends who doubted its success, the horchata stall turned out to be a resounding hit. The friends discovered that horchata appeals to people at any time, not just at night with beer.
The true breakthrough came months later when elderly people began stopping by the horchata cart, exclaiming, "If this is how horchata has always been sold, how marvelous! Congratulations!" Intrigued by this discovery, the group of horchata enthusiasts visited the university library in Valencia. Through their research, they realized they were rediscovering the oldest method of selling horchata.
Today, Andoni Monforte and Yolanda Morán, both 53 years old and originally from Valencia, share their passion for chufa and its refreshing beverage.
Written by urgent.news from El Pais's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
