The new AI playbook: The rules brands are setting around customer-facing content
For some brands, AI platforms and services are proving to be game-changing for their ability to speed up creative processes, and save money.
The use of artificial intelligence in advertising imagery has become a major concern for marketers in 2023. Companies are discovering the benefits AI platforms and services can bring to the creative process, while also saving them money. Personal care brand Goodwipes, for instance, employs AI not just to generate new content, but also to enhance existing photo shoots.
Hospitality giant Hilton has found a way to generate multiple ad campaigns using AI tools, without the need for additional photoshoots. Conglomerate Unilever utilizes AI editing and visualization tools to swiftly capitalize on viral trends, while beverage brand Koia utilizes AI as the foundation for entire campaigns that venture beyond the realm of reality.
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