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Hershey is using AI to strategize for s’mores season

The Hershey Company has started using new AI tools to maximize sales performance of s'mores ingredients in stores — including its own chocolates, as well as marshmallows and graham crackers.

  • Hershey uses AI to optimize s'mores sales
  • AI tool employs computer vision and AR
  • Focus on real-time data and consumer engagement

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