The company selling a $3,000 mattress cover that billionaires love wants to become a healthcare company that treats sleep apnea

Eight Sleep, the innovative startup behind the popular $2,999 mattress cover, is making a bold move to expand its reach beyond the realm of billionaires and into the healthcare industry. CEO Matteo Franceschetti disclosed that the company is actively pursuing FDA clearance for its sleep apnea detection and treatment technologies.

With clinical studies already underway, Eight Sleep aims to transform its high-end gadget into a medically viable solution, potentially paving the way for insurers to cover the product. The company's data-driven approach, which includes user health metrics, will play a crucial role in supporting these research and regulatory efforts.

By positioning itself as a prescription-based diagnostic aid, Eight Sleep is not only challenging traditional consumer health-tech but also positioning itself as a formidable competitor to established players like Apple Watch and Ring. As they work towards FDA approval, the company continues to refine its product and explore ways to make it more affordable, all while maintaining its commitment to providing personalized sleep solutions.