Teletubbies Owner WildBrain Buys AI Firm for $11 Million
Generative artificial intelligence tools will be used to work with IP owners to create safe interactions for children with characters across toys, apps and platforms.
WildBrain Ltd., the owner of iconic IP such as "Teletubbies," "Yo Gabba Gabba," and "Inspector Gadget," has acquired Personality AI in a cash-and-stock deal for $11 million. Personality AI specializes in creating interactive AI experiences for IP owners using generative AI technology. The deal involves 100% of Personality AI's shares, with an additional $2 million payable after the first year, and up to $56 million in performance-based cash consideration if certain revenue targets are met by 2029.
Personality AI's AIs are designed to be kid-safe, thoroughly tested, and fully compliant with child privacy regulations. This acquisition strengthens WildBrain's ability to monetize its owned and partner IP through engaging, interactive experiences, aligning with the company's goal of delivering end-to-end franchise solutions to partners while maintaining a focus on children's safety and wellbeing.
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