Targeting Gen Z, Punjab’s AAP government to host conclave of 1,000 influencers
The Punjab government plans to host a conclave of around 1,000 social media influencers in Kharar on August 31 to enhance its digital outreach and promote welfare schemes among Gen Z audiences. Chief Secretary K A P Sinha approved the event, which will be attended by AAP national convener Arvind Kejriwal and Chief Minister Bhagwant Mann.
The government aims to connect with Gen Z, who primarily consume news and information through social media platforms like Instagram and YouTube. Around 1,000 influencers have been identified, with around 600 expected to attend. The conclave will serve as a platform for government departments to showcase their schemes and initiatives to influencers, who will then share the information with their respective audiences.
The event is seen as a new outreach mechanism and gaining significance as Punjab heads towards its upcoming Assembly elections.
Written by urgent.news from The Indian Express's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
