Seth Green and Matt Senreich Turn Failed ‘Robot Chicken’ Sketch Into Hellbent Cocktails Brand
"Hellbent started as a joke but the more we thought about it, the more we realized there was a real opportunity," said Green of the line which launches with Spicy Rita, Dirty Shirley and Corpse Reviver.
We haven't written up this one. The Hollywood Reporter has the full story — the link below goes straight to it.