Saying ‘I don’t know’ is the best pitch you have right now
Deals don't stall because the strategy is wrong. They stall because one person, quietly, is scared. Amy Crowther on why performing certainty is the fastest way to lose a client's trust and why admitting you don't have it all figured out is now the stronger move.
We haven't written up this one. Marketing Dive has the full story — the link below goes straight to it.