SABC, Chinese broadcaster JSBC enter into MOU
As part of this cooperation, the public broadcaster is televising China Hour.
The South African Broadcasting Corporation (SABC) has entered into a Memorandum of Understanding (MOU) with the Chinese broadcaster, Jiangsu Broadcasting Corporation (JSBC). The agreement aims to bolster broadcasting cooperation and enhance cultural exchange between the two nations.
A key component of this collaboration is the airing of China Hour on SABC2. This program offers South African viewers a deeper understanding of Chinese culture, society, and current events. By doing so, it fosters mutual understanding and strengthens people-to-people relations between the two countries.
Nomsa Chabeli, the Group Chief Executive Officer of the SABC, emphasized the importance of the partnership. She stated that the SABC is committed to providing content that informs, educates, and reflects the diverse audiences in the country, as well as its international relationships. The cooperation with international broadcasters, like JSBC, contributes to this mission, particularly when conducted within the SABC's editorial and public-service framework.
China Hour will be broadcast from Monday to Thursday, every week, from 23h00 to 00:00 on SABC2. This schedule allows South African viewers to access a selection of Chinese television content that highlights the country's stories, culture, people, and contemporary life. Furthermore, viewers can explore additional Chinese content on SABC+ through Video on Demand (VOD).
Written by urgent.news from SABC News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
