Reshaping careers through flexible learning

Eugene Kong, a full-time employee at a global advertising agency, enrolled in Taylor's University's Master of Business Administration (100% Online) programme. The online programme, offered by Taylor's Business School and ranked No. 1 in Malaysia, enabled him to expand his professional perspective.

As part of the curriculum, Kong analysed case studies on client management, resource allocation, and decision-making under uncertainty. This broadened his viewpoint, shifting his focus from purely creative execution to business strategy, client relationships, financial sustainability, and long-term growth. He now begins client engagements by understanding their business objectives before proposing creative solutions.

The programme's emphasis on responsible AI use also proved beneficial. Kong applies this mindset in his own creative production company, providing photography, videography, and content creation services across multiple industries. The flexible, fully online, asynchronous format allowed Kong to balance his studies with his agency responsibilities. He commended the programme for enabling him to continue his career while pursuing further education.

Kong's experience underscores how postgraduate, working-professional programmes can reorient graduates' minds, leadership styles, and decision-making approaches, enabling them to tackle business challenges more strategically.