Nike store closures: See a list of two dozen locations that have shuttered across 12 states
Nike has been quietly shuttering Nike Well Collective stores, its small-format neighborhood shop concept. At least 24 stores have closed across a dozen states, a Fast Company review has found. The closures appear to be happening alongside a broader restructuring. In April 2026, the sportswear giant announced it would eliminate 1,400 jobs, primarily technology roles. The brand also said it would…
Nike has been quietly closing a number of its Nike Well Collective stores across 12 states. According to a Fast Company review, at least 24 locations have permanently closed. This appears to be part of a broader restructuring, which includes the elimination of 1,400 jobs primarily in technology roles. The brand also announced the closure of its boutique-style group-fitness studios, Nike Studios, in March 2026.
Nike's CEO, Elliott Hill, explained on an earnings call that the company is making changes to its direct-to-consumer strategy, including elevating the user experience in more than 150 stores with sport-led experiences. The Nike Well Collective concept, which began in 2018, focused on community-focused stores tailored to local shoppers, with products stocked based on local buying habits.
In 2023, the company rebranded the stores as Nike Well Collective to shift beyond selling just sneakers and gear, positioning Nike as a wellness brand.
Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
