New Layoffs Just Hit Apple’s Vision Pro Staff. What That Means for AAPL Stock.
Apple's Vision Pro headset, launched two years ago, has yet to transform its strong initial reception into substantial sales. After a surge of early adopters, demand plummeted, prompting Apple to reportedly slash production in early 2026, with IDC forecasting a mere 45,000 units for Q4. The sales slump has now seeped into Apple's workforce, with the company reportedly axing around 200 positions across its Vision and Siri teams.
Bloomberg's Mark Gurman suggests Apple is phasing out its Vision Pro gaming division, while trimming its immersive video team, which creates original content for the headset. Despite these cuts, Apple plans to produce fewer videos internally, encouraging third-party developers to create more 3D content for Vision Pro users. However, Apple is reportedly eyeing a new line of smart glasses, possibly launching in 2027, to expand its wearable ecosystem.
The company remains committed to its spatial computing and wearables goals, potentially reshaping its approach to make products more appealing to a broader audience. Apple's market cap stands at $4.52 trillion, and its services, including iCloud, the App Store, Apple Music, and payments, have helped maintain consistent financial performance.
AAPL stock has risen 36.9% over the past year and 1% in the last three months, trading at a forward adjusted price-to-earnings ratio of 35.54 and a sales multiple of 10.92. The stock offers a dividend that has grown for 13 consecutive years, paying $1.08 per share annually with a yield of 0.35%. Apple reported Q3 FY2026 results, with revenue increasing 16.4% year-over-year to $109.4 billion, surpassing expectations, while adjusted EPS reached $1.91, outpacing the forecast of $1.89.
The iPhone and Mac continued to drive growth, while services also expanded. However, gross margins expanded to 50.1%, and net income reached $29.8 billion. Despite supply chain constraints and rising memory costs, Wall Street remains optimistic, giving AAPL a "Moderate Buy" rating.
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