Netflix, Disney+ and Amazon price rises in western Europe ‘highest in world’
World’s largest streaming services have also increased subscription costs repeatedly in US, research finds Business live – latest updates Over the past four years the world’s largest subscription video streaming services have…
Subscribers to Netflix, Disney+, and Amazon Prime Video in western Europe have experienced the highest price increases globally. According to research, over the past four years, these streaming services have altered their business models, introducing lower-priced, ad-supported tiers and premium experiences.
The price hikes in western Europe have been the highest worldwide. Ampere Analysis found that consumers are nearing the limit of what they are willing to spend on streaming services. As a result, Netflix, Disney+, and Amazon have reduced the size of their average price increases.
The average price increase per subscription decreased from 24% in 2023/24 to 14% in 2025/26, according to Deadline, citing Ampere Analysis. Despite this decrease, the average price increase has risen in dollar terms.
Brief written by urgent.news from Guardian Business, Deadline — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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