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'Just plain insulting': Sellers on Shopee and TikTok call out auto-generated AI ads that mislead customers

In one AI-generated video on Shopee, a book by a local author, which deals with themes such as emotional and verbal abuse, was described as a "fun" story.

'Just plain insulting': Sellers on Shopee and TikTok call out auto-generated AI ads that mislead customers

Sellers on online shopping platforms Shopee and TikTok are speaking out against auto-generated AI ads that mislead customers. An instance involves a Singaporean author whose novel was inaccurately described as a fun and wholesome adventure for children. The AI avatar in the promotional video even claimed that the protagonist could smell durian from the pages of the book.

The author expressed that this was insulting and detrimental to her young adult audience. Similar issues were reported by a designer and a paper products seller, who noted that AI-generated videos misrepresented their products and were often in incorrect colors or sizes. These sellers have reached out to Shopee and TikTok Shop for solutions, but have not seen immediate improvements.

Written by urgent.news from Channel News Asia's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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