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Japanese Companies Change Names to Increase Overseas Recognition

A number of Japanese firms have incorporated English letters or katakana when changing their names, with an eye to developing and expanding overseas operations by making them easier to recognize overseas.

We haven't written up this one. The Japan News by The Yomiuri Shimbun has the full story — the link below goes straight to it.

Read the original at japannews.yomiuri.co.jp →

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