High-maintenance hair colour is losing its appeal as Malaysians seek healthier, more personalised looks, says L’Oréal Professionnel
KUALA LUMPUR, Aug 24 — Dramatic hair transformations may dominate your social media feed, but when Malaysians...
Malaysians are gravitating towards softer, more natural hair colours that require less frequent salon visits, according to L'Oréal Professionnel's Adam McGraw. High-contrast highlights have lost popularity, while smudged roots, face-framing highlights, and subtle balayage remain popular. The colour palette is warming up with rich chestnuts, caramel browns, honey blondes, and muted copper tones gradually replacing stark, ash-heavy shades.
Younger consumers continue to experiment with pastel shades such as lavender, soft pink, and smoky blue as hidden or "peek-a-boo" highlights. Consumers now expect colour performance and healthy-looking hair to go hand in hand, prompting the professional hair industry to focus on the hair fibre, overall colouring experience, and personalised results.
The relationship between consumers and professional hairdressers has evolved, with hairstylists becoming integral to the creative process from the beginning.
Written by urgent.news from Malay Mail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
