Flipkart’s Food Delivery Era, Weekly Funding Rundown & More

Flipkart plans to introduce its food delivery service in Bengaluru later this month, with plans for expansion to other cities later in the year. The tech giant is set to leverage its existing infrastructure, including Minutes logistics, Ekart's network, and ONDC integration, to minimize costs during the rollout. Additionally, Flipkart is partnering with SuperCoins loyalty program to offer discounts and maintain platform margins.

To address the concerns of restaurant owners regarding commission structures, Flipkart is proposing a base commission of 12%-13% and a cap on marketing and advertising spends. Despite the challenges faced by other new entrants in the food delivery market, such as Amazon Food, Ola, Paytm, and Tata Neu, Flipkart's strategy of offering lower commissions and strategic restaurant tie-ups could potentially disrupt the entrenched duopoly held by Zomato and Swiggy.