Emma Chamberlain Brings a Gen Z Twist to J. Crew’s Signature Rollneck Sweater in New Campaign
J.Crew is giving one of its most recognizable ’80s staples a Gen Z-sized makeover. The retailer has tapped Emma Chamberlain to front the launch of its new Tiny Rollneck, a shrunken, fitted take on the cotton sweater that has been a brand staple since 1988. The new silhouette officially drops Wednesday, Aug. 26 at 8 […]
We haven't written up this one. Variety has the full story — the link below goes straight to it.
