DFC launches 'Festival Academy' for back-to-school season
<p>Doha, Qatar: Doha Festival City, Qatar’s leading retail, leisure, and lifestyle destination, has announced the launch of its back-to-school campaign, Festival Academy, taking place from August 19 to September 12, 2026.</p> <p>Running under the theme ‘One Journey. Endless Discoveries,’ the campaign aims to transform the mall into the ultimate family edutainment venue, seamlessly blending…
Doha Festival City, a leading retail, leisure, and lifestyle destination in Qatar, has introduced its back-to-school campaign named Festival Academy. The event will run from August 19 to September 12, 2026, at Doha Festival City.
Festival Academy aims to turn the mall into a family edutainment center, blending learning with entertainment. The campaign is themed 'One Journey. Endless Discoveries' and offers immersive educational workshops, interactive programs, and rewarding shopping experiences. The campaign spans three zones: Academy Admissions, Discovery Classroom, and Creative Classroom.
In the Academy Admissions zone, children can register for 'Festival Academy Report Card'. As they participate in activities, they collect stamps in their report card. Upon completion, they can redeem rewards and take a memorable graduation photo in the 'cap and gown' session.
The Discovery Classroom is where children explore their creativity through hands-on workshops offered by specialized retail partners. These include crafting personalized items like shoes and bags, engaging in STEM and science workshops, Lego and Magnatile building stations, bracelet-making masterclasses, and health-focused family-friendly workshops.
The Creative Classroom invites young learners to express their imagination through various artistic activities. This includes an art and design canvas corner, puzzle corner, and crafting corner, enabling them to create and personalize back-to-school items.
Tugrul Comert, Director of Asset Management at Doha Festival City, expressed excitement about welcoming families to Festival Academy. He emphasized the opportunity for children to enjoy learning and entertainment while parents bond with them and create lasting memories.
Festival Academy also includes a 'Play, Spin and Win' promotion, offering instant gifts to families. Additionally, themed entertainment shows and a variety of activities will take place every weekend to create a vibrant atmosphere.
Festival Academy will operate daily for eight hours throughout the campaign. Detailed information on workshops, participating brands, and weekend entertainment schedules is available on Doha Festival City's official social media channels.
Written by urgent.news from The Peninsula Qatar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
