ASICS keeps UAE families moving this back-to-school season with comfort, performance and well-being

As the new school year begins across the UAE, ASICS is supporting parents and children with comfortable and active footwear to help them through the busy back-to-school period. The company's "Sound Mind, Sound Body" philosophy emphasizes the importance of movement in promoting both physical and mental wellbeing. With early morning routines, school runs, after-school activities, and a hectic lifestyle, the right shoes can make a significant impact on the entire family's well-being.

To celebrate this back-to-school season, ASICS is offering a promotion aimed at families who are preparing for the upcoming year. Customers who spend AED 399 or more at any ASICS store throughout the UAE, and include at least one pair of kids' shoes in their purchase, will receive a complimentary CamelBak water bottle while supplies last. This initiative encourages families to integrate movement and hydration into their daily routines, from the school run to after-school activities, and beyond.

One of the key products highlighted in the campaign is the Kayano 33, ASICS' flagship running shoe. Designed with plush cushioning, this shoe provides all-day comfort, reinforcing ASICS' commitment to performance, comfort, and innovation to cater to consumers at various stages of their fitness journey.

ASICS' back-to-school offer is just one aspect of the company's ongoing dedication to promoting active lifestyles in the UAE. By positioning movement as an integral part of everyday wellbeing for both children and parents, the retailer aims to help families stay active and healthy throughout the school year. The offer is available at participating ASICS stores across the UAE, while stocks of the complimentary CamelBak water bottles remain available. Terms and conditions apply.