Apple Preparing to Increase iPhone Prices
Apple is preparing to raise iPhone prices following similar moves from Samsung and Google, according to Bloomberg 's Mark Gurman . Apple raised prices on almost every major product category two months ago, with affected Macs and iPads rising about 23% on average. In the latest edition of his "Power On" newsletter , Gurman said that the iPhone faces the same memory and chip supply chain issues…
Apple is set to raise iPhone prices, following similar actions by Samsung and Google, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman highlighted that the iPhone faces the same memory and chip supply chain issues affecting other Apple products, making a price hike inevitable. If Apple matches the $100 price increase by Samsung and Google on their latest smartphones, the iPhone 18 Pro's starting price could rise from $1,099 to approximately $1,199, which is a 9% increase.
However, Gurman suggests this may be a modest adjustment, as Apple might absorb some of the added costs due to the severity of the memory crunch. The company has already warned of pressure on gross margins for this quarter, indicating it won't pass on all its growing expenses to customers. While Apple could potentially increase prices further, it has to consider the impact on its loyal customer base and the introduction of the new Apple Upgrade subscription program, which allows buyers to spread the higher cost over monthly payments.
Written by urgent.news from MacRumors's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
