Amazon quietly hikes prices on Kindles, Echo speakers, Fire TV sticks, and eero routers: See the full list
Amazon has quietly increased prices across a range of devices, including Kindles, Fire TV Sticks, Echo speakers, and eero hardware.
Recent price hikes by Amazon on a range of popular tech products have left consumers surprised and flabbergasted. Fortune first reported the news on August 21, stating that Amazon raised prices by up to 60 percent across its hardware lineup. The affected devices include most Echo smart speakers, every Kindle e-reader, every Fire TV Stick, and the latest eero routers. The most budget-friendly gadgets, such as the Echo Dot and the basic Kindle, have experienced the steepest price increases.
An Amazon spokeswoman confirmed the price adjustments in a statement to Fortune, attributing them to "significant increases in memory and storage component costs." Supply chain experts had warned months ago that prices would rise, creating anticipation for this development.
The full list of Amazon devices with newly higher prices includes several Kindle e-readers. The 16GB Kindle now costs $149.99, up from $109.99, while the Kindle Paperwhite 16GB is priced at $199.99, an increase of $40 from its previous price of $159.99. The Kindle Paperwhite Signature Edition, originally priced at $199.99, is now $249.99, a $50 price hike.
Similarly, the Kindle Kids edition, which used to be $129.99, is now $179.99, a $50 increase. The Kindle Paperwhite Kids edition, which was $179.99, has also seen a price increase of $50 to $229.99.
Similarly, the Kindle Colorsoft 16GB, which cost $249.99, is now $289.99, a $40 price increase. The Kindle Colorsoft Kids edition, previously priced at $269.99, is now $299.99, an increase of $30. The Fire TV Stick HD, priced at $34.99, is now $39.99, a $5 price increase. The Fire TV Stick 4K Select, originally $39.99, is now $49.99, a $10 hike.
The Fire TV Stick 4K Plus, priced at $49.99, is now $69.99, a $20 price increase. The Fire TV Stick 4K Max, which used to be $59.99, is now $84.99, a $25 increase. The Fire TV Cube, originally priced at $139.99, is now $199.99, a $60 price jump.
Amazon's Echo Dot, previously $49.99, is now $79.99, a $30 price increase. The Echo Dot Max, which was $99.99, is now $119.99, an increase of $20. These price hikes have undoubtedly impacted consumers who rely on these devices for their daily tech needs.
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