OVHcloud Raises Prices as AI Memory Demand Reprices Non-AI Infrastructure
OVHcloud will raise prices from September, with 2026-edition gaming servers up 87 percent and other recent servers 40 to 59 percent. Founder Octave Klaba says memory cost six times more in June than a year earlier, as RAM suppliers shifted capacity toward high-bandwidth memory for AI. AWS, buying years ahead, has repriced one reserved GPU product. By Steef-Jan Wiggers
In mid-2026, OVHcloud announced price hikes across its product catalog, driven by a surge in memory and storage costs resulting from the rapid growth of AI. Founder Octave Klaba attributed the rise to fabrication capacity being redirected towards high-bandwidth memory for GPUs, leaving standard DDR4 and DDR5 behind. Memory prices doubled within a year, with SSDs and hard drives also experiencing significant jumps.
The company expects these costs to increase ninefold by September 2026 and twelvefold by early 2027. Renters of 2026-edition gaming servers face the steepest increase of 87%, while other recent servers see 40-59% hikes. Customers on older equipment experience smaller increases of three to six times less than those who renew new orders.
Storage and IP addresses will become separate line items for Gen3 instances, with charges dropping to €0.000146 per GB per hour and €0.0027 per hour. OVHcloud is eliminating its one-month, six-month, and 24-month saving plans, retaining only the 12- and 36-month options. The price increases are attributed to the company's purchasing position, which involves ordering components month by month without guaranteed prices or customer demand knowledge.
Hyperscalers, including Amazon, have raised prices for ML-capable products, while OVHcloud has not updated other catalog items. The company expects other major cloud providers, such as Azure and AWS, to follow suit with similar price hikes in the near future.
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