Holness Pushes Jamaica Tourism Product Beyond Sun and Sand
Prime Minister Andrew Holness is expanding the Jamaica Tourism Product beyond beaches, investing in museums and cultural sites. Official 2025 visitor numbers reached 3.74 million, with earnings at US$3.79 billion. The post Holness Pushes Jamaica Tourism Product Beyond Sun and Sand appeared first on The Rio Times .
Prime Minister Andrew Holness is championing cultural attractions to broaden Jamaica's tourism product beyond sun, sea, and sand. Speaking at the Alpha Mercy Historical Centre's opening in Kingston, he emphasized the government's plan to invest in heritage sites that celebrate Jamaica's history and people. While no specific new attractions were announced, Holness stressed the importance of "seamlessness, safety, security, sightseeing, and symbolism" to enhance visitors' experiences.
The government aims to preserve national heritage and offer more opportunities to experience Jamaican history, including museums and cultural institutions. The Alpha Mercy Historical Centre, located at the Convent of Mercy Academy's "Alpha" campus in Kingston, is known as the cradle of Jamaican music and serves as a prime example of this initiative.
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