Good Good Golf Removes Driver Ad, Apologizes Following Online Backlash

Good Good Golf, the YouTube channel-turned-major golf brand, has removed and apologized for a video it posted about its new co-branded driver with Callaway. The 15-second ad showed creator Garrett Clark pushing fellow Good Good talent Alexis Miestowski out of the way, then threateningly saying, "Do not touch my new driver." The ad sparked outrage online, with many describing it as scary and endorsing violence against women.

By Friday evening, the video was taken down from all Good Good platforms; by midday Saturday, the company issued an apology. "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," Good Good wrote on X/Twitter. "We have since taken that content down, and sincerely apologize.

Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward." Callaway spokesperson expressed disappointment with the content and appreciated Good Good for addressing the situation. The spokesperson did not comment on the ad's ideation and production.

The partnership, initiated in 2023, has led to special-edition clubs, balls, gloves, and shoes for Good Good. The title sponsorship of the Good Good Championship, a PGA Tour Fall Series event, is also with Good Good. However, calls for the Tour to drop Good Good as the tournament's title sponsor are increasing due to the ad backlash.

A recent National Golf Foundation report shows women now represent 28% of the on-course golfing population in the United States, up from 20% in 2012. Women are also crucial to the growing golf apparel market, benefiting companies like Good Good. Good Good's VP of brand and marketing, Jeffrey Lefkovits, mentioned the company's growing women's business and their Good Good Girls YouTube channel that provides feedback for product design.