Good Good Golf Removes Driver Ad, Apologizes Following Online Backlash
Callaway, Good Good’s equipment partner, said it was "disappointed by the content.”
Good Good Golf, a YouTube channel that transformed into a prominent golf brand, has removed and apologized for a promotional video it released across social media on Friday. The 15-second advertisement showcased Good Good founder Garrett Clark pushing fellow Good Good member Alexis Miestowski to the ground, while he threatenedly claimed possession of the new co-branded driver.
The video sparked immediate outrage on the internet, with numerous users—some high-profile golf media personalities—claiming it depicted violence against women and was confusing or scary. By Friday evening, the video had been taken down from all Good Good platforms, and by midday Saturday, the company issued an apology. Good Good wrote on its X/Twitter account, "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand.
We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward." A Callaway spokesperson expressed disappointment with the content, praising Good Good for addressing the issue but did not respond to requests for further information about their involvement in the ad's creation.
The partnership between Callaway and Good Good began in 2023, involving special-edition clubs, balls, gloves, and shoes. Despite calls for the PGA Tour to disassociate from Good Good as the tournament's title sponsor, the Tour stated that the video does not align with their values and commitment to inclusivity and respect. Women have significantly contributed to golf's growth, now making up 28% of the on-course golfing population in the United States, up from 20% in 2012.
Good Good has made efforts to cater to women's needs, including collaboration with the "Good Good Girls" YouTube channel, featuring four ex-college golfers, including Miestowski.
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