Golf brand apologises for advert that shows woman being pushed over

Content creator and golf brand Good Good has issued an apology and removed an advertisement for a new golf driver that showed a woman being pushed over after reaching for the club. The American company, which has 2.13 million subscribers to its golf channel on YouTube and sponsors a PGA Tour tournament, created and published the advert for golf club manufacturer Callaway. The advertisement drew criticism and was accused of trivializing violence against women.

Good Good posted a video to its channels that depicted actions not in line with the brand's values, and subsequently took the content down and offered a sincere apology. The company, which has always aimed to make golf more inclusive for everyone, stated that it remains committed to its mission. The advert showed Good Good co-founder Garrett Clark rushing to Alexis Miestowski, a professional golfer and regular content creator for Good Good, and pushing her to the ground while shouting, "Do not touch my new driver."

Callaway, which has collaborated with Good Good since 2023, expressed disappointment over the posted content and appreciated Good Good's swift action to address the issue. The company looks forward to working together to foster a more inclusive space in golf. Good Good, launched as a YouTube channel in 2020, has become one of the largest content creators in golf, featuring men and women competing in various golf challenges, as well as creating made-for-TV shows and advertisements for golf clothing and other merchandise.

The PGA Tour has been exploring closer collaborations with social media content creators and recently announced plans for the inaugural Good Good Championship in Texas, set to take place in November. The PGA Tour expressed disappointment in the advertisement, stating that it does not condone violence in any form and that the deleted video does not reflect the organization's values or commitment to inclusivity and respect.