Golf brand apologises for advert that shows woman being pushed over
Content creator Good Good apologises and removes an advert that shows a woman being pushed to the ground as she reached for a man's golf club.
Golf brand Good Good has apologized and removed an advertisement featuring a woman being pushed to the ground after attempting to reach for a new golf driver. The controversial ad, created by Good Good for golf club manufacturer Callaway, sparked backlash over its portrayal of violence against women. The advertisement showcased Good Good co-founder Garrett Clark rushing towards and pushing Alexis Miestowski, a professional golfer and frequent content creator for Good Good, before exclaiming, "Don't touch my new driver."
Callaway expressed disappointment in the content, appreciating Good Good's effort to address the issue, and pledged to work together for a more inclusive golf environment. Good Good, a YouTube channel founded in 2020 with 2.13 million subscribers, has gained prominence in the golf industry through various challenges, made-for-TV shows, and advertisements for golf apparel.
The PGA Tour, which had been collaborating with Good Good, announced plans for the inaugural Good Good Championship in Texas, set to take place in November.
The PGA Tour condemned the advertisement, stating that they do not condone violence in any form and that the deleted video does not align with their values of inclusivity and respect. Good Good issued an apology on X, acknowledging that the content was not in line with their brand values and vowed to continue promoting inclusivity in the game of golf.
Written by urgent.news from BBC Sport's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
