Golf brand apologises for advert that shows woman being pushed over
Content creator Good Good apologises and removes an advert that shows a woman being pushed to the ground as she reached for a man's golf club.
Golf brand Good Good has apologized and removed an advertisement featuring a woman being pushed to the ground after grasping a new golf driver. The American company, with 2.13 million subscribers on YouTube and sponsorship of a PGA Tour tournament, created and published the ad for golf club manufacturer Callaway. The advertisement sparked a backlash, with accusations of trivializing violence against women.
Good Good released an apology on X, stating that the video did not align with their brand values. They have since removed the content and reiterated their commitment to inclusivity in golf. Callaway, which has partnered with Good Good since 2023, expressed disappointment with the posted content but appreciated the brand's response.
The PGA Tour, which has been collaborating more with social media creators, stated that the video does not reflect their values of inclusivity and respect. The PGA Tour announced plans for the inaugural Good Good Championship in Texas, scheduled for November.
Written by urgent.news from BBC World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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