Dubai advertising deals hit $408m as 683 assets tendered and Metro naming rights expand: Mada Media
Dubai OOH advertising contracts reached AED1.5bn ($408m) in H1 2026, covering 683 assets as Mada Media expands digital displays and Metro naming rights
Dubai's Etihad Rail and Dubai Metro are set to enhance connectivity to key business districts and transport hubs, potentially boosting demand in areas such as International City, Dubai Silicon Oasis, JVC, Meydan, Dubai South, Jumeirah Golf Estates, and Mirdif. Property executives predict that residents will find it more practical to live farther from work as these transport links improve, providing more affordable housing options.
Areas like International City and Dubai Silicon Oasis, which currently have lower entry prices, are expected to benefit most from the new rail connections.
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