Volunteer Club store will have exclusive merch, pieces of old Neyland
The Volunteer Club store provides a physical space for Vols fans and University of Tennessee athletes past and present to interact.
The Volunteer Club, a Tennessee fan collective, is set to open a new store in Knoxville that will offer exclusive merchandise and pieces of old Neyland Stadium. The store, scheduled to launch on September 4 at 6601 Kingston Pike, marks the next step in the evolution of the NIL (Name, Image, Likeness) concept. Co-owner Will Crockett aims to create a bridge between fans and athletes by providing a physical space for interaction.
The store will feature unique decorations, including a 1930s-era scoreboard and remnants from Neyland Stadium, such as an old bathroom door and phone booth. Complimentary orange soda and Tennessee-themed goods will be available in the fridge. The Volunteer Club, which began in April 2022, offers membership tiers ranging from $35 to $500 per month, providing fans with access to autographed memorabilia, apparel discounts, and priority tailgate passes.
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