VIDEO: Ero-Arike workers beg Nigerians not to boycott brand over owner’s politics

A video circulating on social media has captured a group of Ero-Arike herbal balm workers pleading with Nigerians to continue supporting the product despite controversy surrounding its owner. In the clip, women dressed in traditional attire can be seen singing and pleading with members of the public not to let the political fallout from owner Falilat Oyetunji's recent involvement in the Osun State governorship election impact the business.

The women, who identified themselves as both beneficiaries and marketers of the product, highlighted how Oyetunji's company had provided them with livelihoods and support for their families. One of the women, speaking in Yoruba, recounted how Oyetunji had assisted her after her husband's death five years prior by helping her build a house, stock her business, and fund her children's education.

The group also appealed to Nigerians across various regions, including Oyo, Ibadan, Lagos, Owo, and Agbara, where the company has workers and beneficiaries. They emphasized that the business has positively impacted their lives and livelihoods, urging the public not to ruin the company's reputation. The appeal came amid growing backlash against Oyetunji following her active participation in the August 15, 2026 Osun governorship election.

Oyetunji campaigned for the All Progressives Congress candidate, Bola Oyebamiji, who lost the election to incumbent Governor Ademola Adeleke. During the campaign, she distributed rice packaged with APC branding and issued spiritual warnings against those who accepted the rice but failed to vote for the APC candidate. Oyetunji's political involvement has made her a polarizing figure, with her latest actions aimed at separating the Ero-Arike brand and the livelihoods it supports from the controversy surrounding her political activities.