VIDEO: Ero-Arike workers beg Nigerians not to boycott brand over owner’s politics

In a video going viral on social media, workers of the Ero-Arike herbal balm have pleaded with Nigerians to keep buying the product despite criticism of its owner, Falilat Oyetunji, over her role in the recent Osun State governorship election. In the video, a group of women, who identify as workers and marketers of the business, are seen singing and pleading with the public not to let the political controversy surrounding Oyetunji affect the business.

One of the women, speaking in Yoruba, shared how Oyetunji had helped her after her husband's death five years ago, providing her with a house, business stock, and support for her children's education. The women asked Nigerians from various regions, such as Oyo, Ibadan, Lagos, Owo, and Agbara, to continue supporting Ero-Arike, stating that the business provides livelihoods for many.

They also appealed to the Hausa and Muslim communities, emphasizing that the product meets their needs and offers employment. The group concluded by praying for the business's continued success, with some members responding, "Amen." However, due to the lack of verification, it remains uncertain if the women in the video are indeed workers or marketers of Ero-Arike.

The appeal comes amid backlash against Oyetunji following her active involvement in the August 15, 2026 Osun governorship election, where she campaigned for the APC candidate, Bola Oyebamiji, who lost to the incumbent governor, Ademola Adeleke. Oyetunji distributed rice with APC branding and urged residents to support her candidate, drawing criticism after a video surfaced showing her issuing spiritual warnings against those who received the rice but didn't vote for the APC.

Oyetunji, CEO of Olokemeji Nigeria Limited, the company behind Ero-Arike, has become a polarizing figure due to her political activities.