The big business of dorm decor with Urban Outfitters
This week on the Modern Retail podcast, Urban Outfitters' Karen Booker dives into the company's dorm room decor strategy.
The back-to-college season is expected to generate record-breaking spending, with the dorm and apartment furnishings market projected to reach $100 billion, marking a first-time milestone. According to the National Retail Federation, $14 billion of this total, equivalent to around $194 per shopper, is allocated to these types of furnishings, making it the second-largest category after electronics.
This category has shown significant growth, with advertisers in dorm-related categories experiencing a remarkable 73.65% year-over-year revenue increase during the peak purchase window in July, as reported by MNTN, an ad platform.
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