Sara initiative boosts sales for Sabah retailers, wholesalers and manufacturers
SEMPORNA: The Rahmah Basic Contribution (Sara) initiative is generating wider economic benefits in Sabah, with retailers, wholesalers and local manufacturers recording higher sales as more businesses join the programme and locally made products are added to its redemption list.
The Rahmah Basic Contribution (Sara) initiative has been generating significant economic benefits for retailers, wholesalers, and manufacturers in Sabah, Malaysia. With 1,495 businesses now participating in the programme, locally produced products have been added to the redemption list, leading to a 50-80% increase in sales among local entrepreneurs.
The cooperative Koperasi Anugerah Haji Badli, which is the only Sara Merchant Partner on Pulau Bum-Bum, Semporna, reported a sharp rise in daily sales, especially at the beginning of each month when recipients receive their assistance. Essential items such as rice, sugar, cooking oil, flour, and onions are among the best-selling products.
The initiative has benefited over 25,000 residents on the island, including 3,300 eligible for Sara Monthly and Rahmah Cash Aid. Local manufacturers, such as Rich Inspiration Sdn Bhd, have also seen increased sales due to the listing of their products under Sara.
Brief written by urgent.news from New Straits Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
