Thai ice-cream brand for sale: Here’s the scoop
The founder of the Thai ice‑cream brand Hawell’s is putting the business up for sale for 165 million baht, saying he is sticking to a long-held goal to enter the monkhood and renounce worldly life.
Thai ice‑cream brand Hawell’s is being put up for sale for 165 million baht by its founder, Siripong Akkarasriyuk. The 65 million baht asking price includes a plan to expand the business, which Siripong says he plans to renounce worldly life within two years. Hawell’s, founded in 1999, once had 22 branches across Thailand but struggled to expand due to mall landlords and competition from larger players.
In 2023, a standalone branch opened in Nonthaburi, but overall sales have declined. Siripong emphasizes that the primary reason for sale is his personal decision to renounce worldly life and dedicate himself to becoming a monk, which requires moving to a forest retreat for meditation and eventually ordaining as a monk. The sale includes land, buildings, machinery, the Hawell’s trademark, and all ice‑cream recipes and techniques developed over 37 years.
If funding is secured within two years, the new owner could achieve annual sales of nearly 9 billion baht through a network of soft‑serve shops, hard ice‑cream shops, and automatic cup dispensers.
Written by urgent.news from Bangkok Post Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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