‘It exists only for pleasure’: does ice-cream have a future in the age of wellness fads and weight-loss drugs?
As fitness-conscious consumers turn away from processed foods, the industry is scrambling for new ideas, including nutrient-rich lollies and protein-packed tubs. Will they take the fun out of this summer treat? Last month, I stood in the biggest ice-cream factory in Britain and watched a 5-metre Viennetta mint-flavoured ice-cream cake get made. The factory – which is owned by the Magnum Ice Cream…
The ice-cream industry is facing a challenge as health-conscious consumers steer clear of processed foods, prompting manufacturers to innovate with nutrient-packed options and protein-enriched products. One may wonder if this pursuit of healthier alternatives will diminish the indulgence and enjoyment associated with this beloved summer treat.
Recently, I had the opportunity to visit the largest ice-cream factory in Britain, situated in a massive Gloucester facility, where the air is infused with the delightful aroma of custard.
My tour began at the Twister and Solero sections, filled with the pungent scent of tangy fruits, before I reached the Viennetta assembly line, which emanated a refreshing mint aroma. The factory, owned by Magnum Ice Cream Company and producing nine distinct ice-cream brands, commenced the creation of a massive 5-meter Viennetta mint-flavored ice-cream cake.
The automated system meticulously crafted the cake, starting from the conveyor belt, where a nozzle squirted a frilly layer of mint ice-cream, followed by a flat layer of vanilla, topped with a drizzle of chocolate sauce, and the cycle repeated. The assembly line produced an astounding 200 Viennetta cakes every 60 seconds, creating a mesmerizing spectacle.
As I approached the slop bucket containing the runny Viennetta overrun, I was tempted to dip my fingers into the mixture, a temptation I ultimately resisted. Later, the factory operations manager permitted me to fully immerse my hand into the slop bucket up to the wrist, followed by a satisfying lick onto a nearby sink. After a quick wash, I resumed my guided tour, pondering the future of ice-cream in the era of wellness trends and weight-loss medications.
Written by urgent.news from Guardian Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
