How did ex-civil servant transition to YouTuber on car-related content?
Cars serve as practical tools in everyday life as well as a popular hobby, particularly among men. New and used cars each have their own appeal, while driving tips and car-maintenance know-how can also attract considerable interest online. Heo Geum, 43, began his YouTube channel Geuma by sharing driving tips. Today, he has gained popularity by posting road tests of vehicles brought to him by…
Ex-civil servant Heo Geum, 43, made a transition from a career in the automotive industry to becoming a popular YouTuber, focusing on car-related content. Before launching his YouTube channel named Geuma, Heo graduated from an automotive engineering department and worked as an advisor at an imported-car dealership until his late 20s. In this role, he handled customer interactions and communications at a service center.
Unfortunately, the automotive industry faced challenges, and Heo left the dealership when the economy worsened. He then decided to become a driving-duty civil servant, joining a local government at the age of 29 and working in this field for approximately 14 years.
However, Heo's passion for cars never faded. He began sharing driving tips on his YouTube channel Geuma, and eventually expanded his content to include road tests of vehicles provided by subscribers and clients, along with advice on their condition. His expertise and engaging content have helped him gain popularity among car enthusiasts.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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