How did ex-civil servant transition to YouTuber on car-related content?
Cars serve as practical tools in everyday life as well as a popular hobby, particularly among men. New and used cars each have their own appeal, while driving tips and car-maintenance know-how can also attract considerable interest online. Heo Geum, 43, began his YouTube channel Geuma by sharing driving tips. Today, he has gained popularity by posting road tests of vehicles brought to him by…
Cars hold a significant place in daily life and serve as a beloved pastime for many, especially men. Both new and used vehicles have their own unique attractions, while driving tips and car-maintenance knowledge have proven to be highly sought-after content online. Heo Geum, a 43-year-old civil servant, started his YouTube channel under the name Geuma, focusing on sharing driving tips.
Over time, he expanded his content to include road tests of vehicles provided by subscribers and clients, along with advice on their condition. Geum discussed his transition from a civil servant to a YouTuber with Hankook Ilbo on July 24 at a cafe in Changwon, South Gyeongsang Province, where he resides.
Before launching his YouTube channel, Geum pursued an education in automotive engineering and began his professional career as an advisor at an imported-car dealership. He held this position until he reached his late 20s, during which he interacted with customers and managed communications at a service center. However, as the economy declined, he left his job in the automotive industry.
Geum had always been passionate about driving and cars, leading him to become a driving-duty civil servant at the age of 29. He worked as a civil servant for approximately 14 years before deciding to pursue his passion for creating automotive content on YouTube.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
