Abdul El-Sayed used Mamdani’s social media playbook to overcome a 9:1 spending deficit. Now he’s facing slander about 9/11
Some of Abdul El-Sayed's music-video-style social ads were made by the same agency behind Zohran Mamdani's campaign.
Abdul El-Sayed, the former director of Wayne County's Department of Health, Human and Veterans Services, managed to win Michigan's Democratic primary for the U.S. Senate against Rep. Haley Stevens, despite having a 9-to-1 spending deficit. He achieved this by employing social media strategies, often produced by the Fight Agency, which also helped Mayor Zohran Mamdani's campaign in New York City.
El-Sayed's ads, many of which resembled music videos, aimed at attracting younger voters and utilized endorsements from prominent figures such as Sen. Bernie Sanders, Sen. Elizabeth Warren, and Rep. Alexandria Ocasio-Cortez. However, after his victory, El-Sayed now faces allegations of slander surrounding his comments on 9/11.
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