$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Steve Jobs had his beer test. Bupa's CEO has a six-hour interview process—and what drink you order at lunch tells him how confident you are.
Bupa's CEO, Iñaki Ereño, contends that traditional one-hour job interviews are insufficient for evaluating a candidate's suitability for a position. To address this, Ereño has implemented a three-meeting, six-hour assessment process. The first meeting involves a thorough review of the candidate's CV, while the second meeting takes place at a restaurant where Ereño observes the candidate's behavior, including their drink order and interaction with the waiter.
In the final meeting, conducted back at the office, Ereño delves deeper into the candidate's personal life and expectations from the company. Ereño emphasizes the importance of initiative, confidence, and respect, stating that these qualities distinguish leaders from the rest. He advises candidates to display proactivity, take risks, and show boldness in their actions, such as ordering wine when it's not their usual preference.
Ereño's approach reflects a growing trend among CEOs, who are increasingly using unconventional methods to assess candidates beyond the conventional interview setting.
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