With a record $2.7B in sales, U.S. Polo Assn. is scoring points with younger audiences
U.S. Polo Assn. is celebrating a record year, thanks to its larger store footprint and growing fanbase of teens and twenty-somethings.
U.S. Polo Assn. is celebrating a record year in sales, reaching $2.7 billion in 2025, up from $2.5 billion in 2024. The brand, established in 1890, is seeing growth in its largest market, North America, as well as its fastest-growing market, India. Much of this success can be attributed to the company's expanding store footprint and appeal to younger audiences, particularly Gen-Z women and Gen-Alpha boys.
The company is also making strides in its social media presence and upgrading its store locations in major cities like Miami and New York City. Despite its ties to the sport of polo, which has historically been associated with an elite status, U.S. Polo Assn. is positioning itself as a lifestyle brand that is inclusive to all. With many of its typical polos priced at $48 and below, the brand offers more affordable options compared to competing luxury brands like Polo Ralph Lauren.
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