Wet Leg Cover The Cardigans For Deutsche Telekom’s New Gen Z Campaign
Wet Leg's Rhian Teasdale is the face of a new Deutsche Telekom campaign targeted at Gen Z reclaiming agency in a digitally overstimulating world. The campaign is called "Not A Passenger," and actualized in a visual, inspired by the Cardigans' 1998 hit " My Favorite Game ," where Teasdale fends off internet influencer demons pushing their manifestations, self-care routines, or AI slop. The video…
Deutsche Telekom has launched a new advertising campaign called "Not A Passenger," targeted at Gen Z. The campaign is led by Wet Leg's Rhian Teasdale, who appears in a video inspired by the Cardigans' 1998 hit "My Favorite Game." Teasdale's role in the video is to fend off internet influencer demons, representing the constant stream of opinions one receives online.
The video also features a snippet of Wet Leg covering "My Favorite Game," which is meant as a nod to the original song. The campaign aims to remind viewers to take control of their own journey in the digital age, where it's easy to lose sight of one's own direction. Teasdale herself shared her thoughts on why the campaign resonated with her, stating that the message of "I'm Not a Passenger" is important to her as a band member and a social media presence.
Deutsche Telekom Electronic Beats will host an event for the campaign at a former garage workshop in Berlin on August 26, with Wet Leg headlining.
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