The website that created an AI clone of its editor in chief
Every CEO Dan Shipper on doubling headcount while automating everything, building an agent out of 30,000 copyedits, and the “dirty secret” of writing with AI
Dan Shipper is the co-founder and CEO of Every, a media company that reviews new technology and runs a product lab building it. Every launched in 2020 and now has a subscription-based journalism and product offering. The company's AI efforts include creating an AI clone of its editor in chief, Kate Lee, by analyzing her editing history and building a copy-editing agent from it.
Shipper argues that they have a unique role as an arbiter between AI model companies and their users, since no one trusts a model company to objectively assess their own products. At the same time, AI is changing how Every writes its essays, as the company increasingly relies on AI-written content. Shipper also noted that many writers are using AI in their workflows, even if they don't publicly admit it.
Despite the automation, the company continues to hire, as Shipper believes AI can't fully replicate human expertise.
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