The Athletic in Talks to Provide Content to NFL Media Properties
Such content could appear on NFL.com and the NFL+ app.
The Athletic and NFL Media are reportedly in discussions to potentially collaborate, with the possibility of featuring The Athletic's content on NFL's digital platforms. The Athletic, an online sports publication owned by the New York Times, has previously secured agreements to include NFL highlight clips and video podcasts on its site and audio platforms.
Earlier this year, The Athletic also reached a syndication deal to distribute its stories on NBA.com, featuring stories such as LeBron James' launch of a golf channel on YouTube. While a partnership could expand The Athletic's reach, it may also pose challenges to the publication's primary focus on building a subscriber base with a paywall.
The Athletic recently added Jonathan Jones to its team, previously from CBS Sports, as a multiplatform talent. NFL Media, which operates NFL.com, the NFL+ app, and other digital channels, has been working to strengthen its team by rehiring key hosts and bringing in new digital creators.
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