Sabyasachi to enter new categories for expansion
New Delhi - Luxury fashion house Sabyasachi Mukherjee is set to venture into new categories to broaden its global appeal. The designer aims to establish India as the first global luxury lifestyle brand by expanding beyond its current offerings. In the past financial year, the brand reported revenues of ₹650 crore.
Sabyasachi plans to launch fragrances within the next 18 months, along with small leather goods like wallets to diversify its product range. The Middle East is a market the brand is keen to grow, with plans to expand in both the East and West directions.
The brand's revenue from jewellery now stands at around ₹200 crore, making up 33% of the total turnover. Accessories are expected to surpass ₹100 crore this year, with leather accessories and international ready-to-wear becoming increasingly significant.
Mukherjee emphasized that growth is not merely about expanding but about creating a comprehensive luxury house. The brand aims to provide customers with more frequent engagement opportunities while preserving the quality, craftsmanship, and integrity that define their couture and jewellery.
Sabyasachi is also venturing into international ready-to-wear, with the intention of creating a globally luxurious product line that reflects an Indian perspective. The brand will produce some items within its own ecosystem and collaborate with the finest factories and ateliers worldwide for other products.
The concept is not to imitate global luxury trends but to participate in them with a unique Indian touch. Mukherjee has never supported entering a category solely for commercial opportunity; instead, the category must be culturally and aesthetically authentic to the Sabyasachi brand.
The brand has recently upgraded its manufacturing facilities in Calcutta, the former name of Kolkata. These investments are aimed at expanding capacity, enhancing product development, and preserving the artisanal ecosystem that forms the foundation of the brand. Sabyasachi currently operates retail stores in six cities: Kolkata, Mumbai, New Delhi, Hyderabad, Bengaluru, and New York City.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
