Modi spent years building his strong image - why is he making Gen Z reels now?

Narendra Modi, India's prime minister, is attempting to communicate with young people like Gen Z, despite his traditional strongman image. After a wave of youth protests earlier this year, Modi began posting more casual and candid content on Instagram, his preferred platform among young people. This shift included selfie-style videos and references to popular Gen Z phrases.

Despite some initial mockery, Modi's team responded by experimenting with different formats and lighting. However, some young users remain skeptical, questioning the timing and effectiveness of these outreach efforts. The BJP, known for its digital prowess, now finds itself adapting to the preferences of younger audiences on Instagram, a platform where personal and unfiltered content tends to resonate more than traditional political messaging.