Marvel's 'Spider-Man: Brand New Day' has an 'AI problem'

Spider-Man: Brand New Day has shattered records, becoming Marvel's most successful endeavor in years, grossing over $2 billion worldwide. However, a newly released $50 hardcover book, The Art of Spider-Man: Brand New Day, has sparked controversy due to an AI-generated illustration that slipped past quality control. The offending piece, titled "Big City, Little Spider" and credited to concept artist Scott McInnes, features a New York street with glaring inaccuracies, such as fused taxis and misplaced windows.

The revelation was initially shared by The Artbook Collector, The Direct, and quickly spread across social media platforms like X, Reddit, and ResetEra. While the book's other pages appear pristine, the flawed illustration raises questions about the effectiveness of Marvel's visual development team, which has significantly reduced in size.

McInnes, known for his work on high-profile films like Morbius and Guardians of the Galaxy, is no stranger to blockbuster projects. Nevertheless, the timing of this AI issue has only served to exacerbate existing concerns. The lack of a public response from Marvel has only fueled speculation and disappointment among fans who felt they were duped after purchasing the book.