Lukas Flöer: Werbung, die aus dem Rahmen springt: Wie ein 29-Jähriger die größten Screens Deutschlands bespielt
Der Unternehmer baut 3D-Werbung für die größten deutschen Werbeflächen. Seit er Metads vor drei Jahren gegründet hat, verdoppelte er seinen Umsatz zweimal – und gewann große Kunden.
Berlin, Germany hosts the towering imagination of Lukas Flöer, where green cables reign supreme. With a glance to his right, an image shatters as pixels descend, a robot seemingly detaches from a square facade, gazing upon the Sony Center at Potsdamer Platz. This 3D advertising, spanning 257 square meters in Berlin, is one of Flöer's creations.
For the past three years, the 29-year-old has been occupying the largest billboards in Germany through his company, Metads. He now has over 50 clients, including major names like Netflix, Red Bull, and Sephora. Recently, Flöer orchestrated the first 3D screen lift using a drone at a height of 100 meters in Hamburg, causing quite a commotion.
While his business is expanding and so is his workforce, the majority of the industry is struggling. So, how has Flöer managed to carve out this feat in such a competitive market?
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
