Lukas Flöer: Advertising that jumps out of the frame: How a 29-year-old is playing the biggest screens in Germany
The entrepreneur builds 3D advertising for Germany's largest advertising spaces. Since he founded Metads three years ago, he has doubled his sales twice - and gained big customers.
Berlin, Germany hosts the towering imagination of Lukas Flöer, where green cables reign supreme. With a glance to his right, an image shatters as pixels descend, a robot seemingly detaches from a square facade, gazing upon the Sony Center at Potsdamer Platz. This 3D advertising, spanning 257 square meters in Berlin, is one of Flöer's creations.
For the past three years, the 29-year-old has been occupying the largest billboards in Germany through his company, Metads. He now has over 50 clients, including major names like Netflix, Red Bull, and Sephora. Recently, Flöer orchestrated the first 3D screen lift using a drone at a height of 100 meters in Hamburg, causing quite a commotion.
While his business is expanding and so is his workforce, the majority of the industry is struggling. So, how has Flöer managed to carve out this feat in such a competitive market?
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